The Ultimate Investor Experience

Luxury, giants, newcomers: where do you stand?

On 25 November 2025, the Hospitality Asset Forum brings together the investors, developers, territories and decision-makers who shape our industry. An exclusive event for Hospitality ON Members. Meet your peers. Imagine the future.

Program

Simultaneous interpretation FR / EN

MKG Insight

At the Hospitality Asset Forum, the MKG Insights sets the context. Before each session, experts like Adrien Lanotte share the data and forecasts that matter: who the new investors are, how luxury is shifting, where small brands can grow, when to build or convert and how asset management is evolving. The goal: give you the tools to read the market before diving into the sessions.

MKG Speakers

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New Investors, New Dynamics

With tighter borrowing conditions and rising costs, new investors are reshaping the hospitality market. Who are they, and what kind of assets are they targeting? This session explores their ambitions and the key opportunities they see in today’s landscape.

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Luxury Assets: Safe Haven or Speculative Bubble?

Luxury assets continue to grow, but are they still a secure investment or becoming a speculative risk? This session dives into the complexity of investing in luxury hotels, examining pricing trends and the territories where development remains attractive.

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Small Hotel Groups: Can They Scale Up?

Can small hotel brands still compete against global giants? A discussion with Michael Struck (Ruby Hotels) and et Willemijn Geels (IHG) on how small players can succeed and expand in an ever-evolving industry.

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Greenfield vs. Conversion: Navigating Hotel Development

With land scarcity and increasing environmental pressures, conversion projects are gaining momentum. But is there still room for new builds? We’ll explore the evolving ROI metrics and development strategies for both greenfield and conversion projects.

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Asset Management & Operations: The Next Frontier

Europe’s largest REITs are now integrating asset management and operations. Is this the future of hospitality investment? This session will explore how this convergence is transforming the sector and driving long-term profitability.

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Welcome coffee (from 08:30 a.m.)

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Welcome speech (from 09:30 a.m.)

Vanguelis Panayotis

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Major events: the myth of a positive impact?

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Major events: the myth of a positive impact?

MKG Insight - Impact of the Paris 2024 Olympic and Paralympic Games on investment

Sylvie Bergeret

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Major events: the myth of a positive impact?

ICCA & Viparis

Marta Gomes

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The new investment paradigm: investor and operator

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Major events: the myth of a positive impact?

MKG Insight - The new investment paradigm

Adrien Lanotte

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The new investment paradigm: investor and operator

Keynote AccorInvest

Gilles Clavie

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The new investment paradigm: investor and operator

What are Europe's major institutional investors thinking, doing and planning?

Gilles Clavie

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Jean-Marc Palhon

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Pascal Savary

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Eric Bismuth

The new investment deal in the hospitality industry

Operators adapting the new deal

Philippe Bijaoui

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Willemijn Geels

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The new investment paradigm: investor and operator

Use case in hospitality investment

Eric Omgba

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Valérie Schuermans

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The new investment paradigm: investor and operator

Incrementality

Vanessa Heydorff

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Vision & Ambitions for IHCL

Puneet Chhatwal

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Wrap-up

Vanguelis Panayotis

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Networking & Lunch break (from 12:30 p.m. to 02:30 p.m.)

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Young Talent Awards (from 01:00 p.m. to 02:00 p.m.)

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MKG Consulting Brain Trust (from 02:30 p.m. to 04:00 p.m.)

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8:30

Welcome coffee

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9:00

Opening speech

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9:15

Understanding the economic context over the coming months and the impact on the hospitality sector

Christophe Barraud

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Vanguelis Panayotis

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9:45

MKG Insight

Sylvie Bergeret

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10:00

Conversation with Camil Yazbeck

Camil Yazbeck

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10:45

Investing and keeping value

Tugdual Millet

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10:50

Asset Story: 2 case studies

Miguel Andrade

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François De Laveaucoupet

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Sébastien De Courtivron

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Valérie Schuermans

10:50

Networking break

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11:05

Alternative assets

Benoît Dreyfus

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Alexis Janoray

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11:10

Keeping pace with change: Reinvigorating established hotel brands and launching new concepts

John Rogers

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11:15

Moving forward towards a new strategy

Patrick Mendes

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11:20

Investing in the hospitality industry post Covid-19

Elsa Tobelem

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11:20

Keeping the path of development

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11:25

Q&A session with the CEOs

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13:00

Networking lunch

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19:00

Hospitality Awards

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Exclusively for Hospitality ON Members

An ecosystem of hospitality insights and events that keeps you ahead all year long.

Membership

Magazine

Four thematic issues a year, each dedicated to a key topic shaping hospitality such as distribution, investment, talent management, technology, and more.