what investment strategy for 2026?
The leaders of the major groups set out their deployment strategies.
hospitality asset forum.
the meeting point of hotel capital, around a single question:
where and how to invest next.
16th edition·23 november 2026·paris
among the groups attending the hospitality asset forum
400+
participants
€20bn
invested
€35bn
in assets under management
Programme — 23 november 2026
-
8.30 am
networking
hospitality agora
Breakfast
-
9.30 am
market briefing
the new centre of gravity of investment
exclusive keynote
-
table ronde
private financing: which players, and how do they differ?
Investment platforms, hotel funds and lending banks around private capital.
-
case studies
land: the possibility of creation
Two development projects dissected by their sponsors, developers and planners.
-
table ronde
the public lever: who develops the land?
Public investment bank, regions and local authorities on hotel land.
-
in conversation
heritage: what becomes of an asset that carries history?
A major hotel group and heritage institutions convened around exceptional assets.
-
12.30 pm
networking
hospitality agora
Lunch cocktail
all sessions in French and English, simultaneous interpretation
Speakers
-
At the helm of MKG and Hospitality ON, he has advised the leaders of European hospitality on development and investment strategy for over twenty years. He opens each edition of the Hospitality Asset Forum.
-
Research director at MKG, she leads the firm's analytical work: performance, valuations and supply dynamics across French and European hotel markets, presented each year to investors and institutions.
-
Chief economist at MKG, he authors the firm's macroeconomic readings and the Hospitality Asset Forum market briefing: investment flows, cycles and forecasts for the European hotel sector.
- to be announced
Highlights
the map of performance, transactions and valuations
The European hotel market in MKG data.
who provides the capital, and on what terms
Private equity, family offices and institutional investors face the hotel operators.
+400 decision-makers, convened for over 15 years
Investors, property companies and operators representing €20 billion invested.
Partners
Frequently asked questions
-
The Hospitality Asset Forum is reserved for Hospitality ON members, by invitation. If you are a member, your invitation reaches you directly; you can also write to advisors@hospitality-on.com.
-
The Hospitality ON membership gives access to the media, the data and the member events, including the Hospitality Asset Forum. The plans are detailed on store.hospitality-on.com.
-
Reply to your invitation or write to advisors@hospitality-on.com stating your name, title and company. Our team will confirm your access.
-
Yes. All sessions are held in French and English with simultaneous interpretation.
-
At the InterContinental Paris Le Grand, 2 rue Scribe, Paris 9th, on Monday 23 November 2026; the Hospitality Awards ceremony takes place the same evening.
-
Additional invitation requests are reviewed case by case; write to us at advisors@hospitality-on.com.
attend.
become a hospitality on member
16th edition·23 november 2026·paris